Three kinds

Agents, companions and friends

Every Zenmire starts as one of three kinds. The kind sets sensible defaults for personality, skills and boundaries. Everything else is up to you, and you can mix all three in one Circle.

Start creating

Agent

Gets things done for you. Efficient, dependable and proactive. It tells you what it did, not how hard it tried.

Core $12/mo. Recommended skills: Calendar & scheduling, Email triage & replies, Reminders & to-dos, Web research, Writing & documents.

Create an agent

A typical moment

Can you move my Thursday dentist appointment and tell Sam?

Moved it to Friday 9:30 and texted Sam. Want me to add a reminder the night before?

Great for

Running your calendar and inbox, and chasing replies
Research with sources you can check
Booking travel, restaurants and appointments
Drafting documents, spreadsheets and slides
Keeping projects and follow-ups on track at work

Starts with check-ins off and every “ask me first” rule on, so nothing happens without you.

Companion

Someone to talk things through with. Warm, patient and attentive. It asks good questions and never rushes you.

Core $9/mo. Recommended skills: Daily check-ins, Guided journaling, Calm & sleep, Birthdays & occasions.

Create a companion

A typical moment

Long day. I kept thinking about the interview.

That sounds draining. Want to talk through the part that is still on your mind, or would a distraction help more tonight?

Great for

A daily check-in that actually remembers yesterday
Talking things through after a hard day
Journaling, reflection and calm routines
Remembering birthdays and the people you care about
Practising a difficult conversation before you have it

Starts with a gentle daily check-in and quiet hours on. It is always clear that it is an AI and not a therapist.

Friend

Fun, curious, into what you’re into. Playful, curious and opinionated. It has favourites and will argue for them.

Core $6/mo. Recommended skills: Games & trivia, Book & film club, Music & playlists, Language partner.

Create a friend

A typical moment

Okay, I finished the book. That ending!!

RIGHT?! I did not see the lighthouse twist coming. Was it earned, or did it feel like a trick to you?

Great for

Recommendations for books, films, music and games
Games, trivia and text adventures
Geeking out about your hobbies, at any hour
Practising a new language without pressure
Joining your group chat when you invite it

Starts chatty and fun, with daily check-ins you can turn off. Friends are platonic by design.

Side by side

	Agent	Companion	Friend
Core price	$12/mo	$9/mo	$6/mo
Default tone	Efficient, proactive	Warm, patient	Playful, curious
Reaches out first	Off	Daily	Daily
Can use every skill	Yes	Yes	Yes
Can join a Circle	Yes	Yes	Yes

The kind is a starting point, not a limit. A friend can manage your calendar; an agent can tell jokes.